Atari partnered with WAX blockchain to bring its video games into the chain of non-expendable token (NFT) blocks.
The brief announcement on Twitter followed news earlier this week that Atari CEO Frederic Chesnais had joined the WAX Advisory Board, joining Google, Microsoft, Marvel Games, Magic Leap and William Shatner among the other members.
„We are excited to finally reveal our latest partnership with @WAX_io! With this collaboration, Atari is taking their legendary #videogames further into the vast and expanding world of #blockchain and #NFTs.“
A real-time strategy game to mine „crypto gold“ is released on WAX
Atari is interested in blockchain technology
Atari is, without a doubt, recognized as the developer of classic video games such as Pong, Space Invaders, Tetris and Pac Man. The company has been working seriously with blockchain technology for the last two years, with the intention of bringing two popular mobile games, RollerCoaster Tycoon Touch (with 19 million downloads) and Goon Squad, to the web.
Earlier this year, Atari partnered with The Sandbox (TSB), a virtual world powered by a blockchain platform, to create a virtual Atari-themed theme park. TSB has sold over a million dollars of virtual land through three major pre-sales, the last of which sold in five hours and earned 3,400 ETH ($800,000). The land near Atari Park was sold at a very high price.
The company has also been developing two cryptoactives: the Pong and Atari tokens, the latter to be used throughout the Crypto Cash platform, giving priority to online casinos. In June, it announced that the Atari token will also be used for gambling and shopping, in addition to betting through a partnership with Unikrn. In March, the company held a successful financing round that raised $3.71 million and will make a public offering of the Atari token, scheduled for September this year.
The sale of WAX tokens is set to disrupt the $50 billion virtual asset industry
Blockchain associations are back in fashion
CNBC anchor Ran Neuner retweeted the ad with WAX noting that traditional companies are beginning to engage with blockchain companies with the goal of improving their brand image:
eSports entrepreneurs powered by Blockchain
„I love this. Instead of @WAX_io announcing a partnership with @atari, @atari is announcing a partnership with a blockchain company!
More of this please!“